Once Zara proved the model worked, Ortega didn’t stop. He expanded Inditex to include brands like Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, and even Zara Home. Each brand had its own identity, but all shared the same principles: customer-first thinking, speed, and efficiency. By keeping production close to home and controlling every step of the supply chain, Ortega ensured that his stores received new stock twice a week. That pace of change kept shoppers hooked.
International expansion began in the late 1980s with a store in Portugal, followed by Europe, the Americas, and beyond. By the time Inditex went public in 2001, Ortega became Spain’s richest man almost overnight, with wealth exceeding ₹40,000 crore. Over time, he expanded into real estate, quietly building a portfolio of iconic properties from Madrid to Manhattan to London, hosting tenants like Amazon and Facebook.
