AED 91.4 million raised: Dubai’s ‘most noble number’ charity auction supports child hunger campaign | World News

Dubai’s Most Noble Number charity auction raised AED 91.4 million to support global child hunger relief/Representative Image

A major fundraising drive in Dubai has generated more than AED 1.14 billion in support of the Edge of Life campaign, a global humanitarian initiative launched during Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The campaign aims to raise at least AED 1 billion to help rescue five million children from hunger worldwide, bringing together international philanthropic organisations, business leaders and individual donors.The total amount raised includes over AED 1.049 billion in pledges and contributions, alongside AED 91.405 million generated through the Most Noble Number charity auction, which was held in Dubai. The auction and pledges were announced during a Suhoor event organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) at the Armani Dubai Hotel in Burj Khalifa.

Auction of special numbers raises over AED 91 million

The charity auction featured 29 exclusive vehicle plate numbers and premium mobile numbers, attracting strong bidding from participants. The auction alone raised AED 91.405 million, with proceeds directed towards the Edge of Life campaign.The special numbers included:

The breakdown of the auction proceeds showed:

The highest winning bid was AED 37 million for plate number DD 6, followed by several other high-value plates:

Premium mobile numbers also attracted notable bids. For e& UAE numbers, the total reached AED 1.905 million, with the highest bid of AED 500,000 for number 0500000012, followed by AED 260,000 for 0500000013, AED 240,000 for 0500000023, and AED 200,000 for 0500000024. Other numbers ranged between AED 45,000 and AED 160,000.For du numbers, the auction raised AED 8 million, led by AED 4.5 million for number 0580000000. Other winning bids included AED 700,000 for number 0580000008, AED 550,000 for 0580000001, and multiple numbers selling between AED 250,000 and AED 360,000.

Global philanthropic pledges exceed AED 1 billion

During the Suhoor event, major international philanthropic organisations announced pledges worth $276.36 million (AED 1.014 billion) to support the campaign’s mission of combating childhood hunger and malnutrition.Key pledges included:

In addition, individual donors contributed AED 35.816 million during the event.Among the notable individual contributions:

The Suhoor gathering brought together philanthropic and business leaders and was organised by MBRGI in collaboration with Emirates Auction, with support from the Roads and Transport Authority (RTA), e& UAE, and du. The event was also held in collaboration with Badr Jafar, who serves as the Special Envoy of the UAE Minister of Foreign Affairs for Business and Philanthropy.

Global effort to combat childhood hunger

The Edge of Life campaign is being implemented in partnership with leading humanitarian organisations including UNICEF, Save the Children, the Children’s Investment Fund Foundation (CIFF), and Action Against Hunger. The initiative aims to deliver nutrition support and protect vulnerable children from the devastating impacts of hunger and food shortages.Mohammad Al Gergawi, Secretary General of MBRGI, said the campaign has sparked a powerful global response since its launch by Sheikh Mohammed bin Rashid Al Maktoum during Ramadan. He noted that the strong participation from institutions, business leaders and individuals highlights the campaign’s importance as a humanitarian initiative focused on tackling childhood hunger and severe malnutrition in disadvantaged communities.Al Gergawi said the Most Noble Number charity auction reflected the UAE community’s deep-rooted values of compassion and solidarity, as well as its commitment to supporting vulnerable populations around the world. He added that the strong engagement demonstrates public belief in the campaign’s humanitarian goals and continued support for the UAE’s global initiatives aimed at alleviating suffering and preserving human dignity.He also noted that the pledges made by international philanthropic organisations during the Suhoor event reflect a strong awareness of the global challenges in addressing childhood hunger and recognition of the UAE’s efforts to protect children from the serious consequences of food shortages.

Multiple channels open for donations

The Edge of Life campaign continues to welcome donations from institutions and individuals through several channels. Contributions can be made through the campaign’s websitewww.edgeoflife.ae or through a dedicated call centre at 800 4999.Donations can also be transferred through Emirates Islamic Bank using the campaign’s account IBAN: AE940340003708472909222.Supporters can donate through SMS by sending the word “LIFE” to designated numbers on du and e& networks:

Additional donation options are available through the DubaiNow app, YallaGive.com, and Dubai’s community contributions platform Jood (Jood.ae) under the donations section.